Apple: Apple’s color palette consists of white and shades of grey.The color red also helps to make Coca-Cola’s branding materials stand out and grab attention. Here key color is Red which represents passion, excitement as well as energy.
Coca-Cola: Coca-Cola’s color palette consists of red and white.Let’s better understand with some example s : Choosing right colors is highly important and you should consider pickup those particular colors or color palette that matches with your brand’s vision.
It should be your main job to plan for what colors your brand will have to present itself. Thus, leaving it behind in branding is not possible. Colors are in lead whenever designers have to evoke certain emotions. By taking the time to define its brand values and personality, Nike was able to create a brand identity that accurately influence their targeting audience.īuilding a brand’s personality and identity without considering the colors is good-for-nothing.
Overall, Nike’s success can be attributed in part to its well-defined brand. Nike’sswoosh logo, “Just Do It” slogan, colors, typography and even the graphics are based on the centered idea that they come up with from the planning phrase. We can consider the example of Nike at this point which has become a global popular brand because of its strong brand identity.īefore creating its brand identity, Nike spent time in defining its brand and come up with a centered idea which is based on empowering and helpingthe players, athletes, and sports lovers to challenge their limits and achieve their true goals. By defining your brand’s real targeting audience, vision, mission as well as values, you can easily plan how your branding journey will take place. Going without planning is like throwing arrows in the darkness without having any target to hit.
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